This content is password protected. To view it please enter your password below:

Final Fantasy Exvius Universe x Chillhop Music

Final Fantasy Exvius Universe x Chillhop Music

Square Enix

With War of Vision’s first anniversary approaching, we wanted to create an unforgettable event for the tight-knit community of fans. An official collaboration with Chillhop Music was the perfect fit. Chillhop’s leading YouTube channel is host to a passionate fan base of over 3M subscribers with an enormous crossover into the FF fandom.

 

LQ+A collaborated with Chillhop and their top artists to create remixes of fan-favorite Final Fantasy tracks in the iconic Lo-fi style. The custom tracks were coupled with original animations that fused the worlds of the popular Chillhop Raccoon with the Brave Exvius universe, creating an exciting, easter-egg-filled story that unfolded through the hour long live musical event. 

 

For added surprise and delight, we created and distributed custom Emotes through Giphy, earning an additional 90 million impressions. The playlist continues to be a fan favorite, with view counts increasing every day. The full playlist will also be released on Spotify, Apple Music, and other major platforms.

Next Case Study

Steve Aoki x Arknights

View Project

Monster Hunter Rise

Monster Hunter Rise

Capcom

Following the success of their all-time best selling game, Monster Hunter World, we partnered with Capcom to help launch Monster Hunter Rise, their newest release for Nintendo Switch.

 

We created a strategic digital marketing campaign that drove new and legacy fans to “Rise to the Challenge.” The campaign’s creative look & feel brought the pages of ancient Japanese lore to life, transforming it into a kinetic, eye-catching and consistent aesthetic in the coordinated social and digital media rollout.

 

The social campaign featured multiple unique motion series designed to capture the attention of hardcore Monster Hunter vets, as well as more casual action and open-world gamers looking to try their skills as a Hunter for the first time. 

 

Showstopping AV trailers brought cinematic, must-play urgency to our Rise to the Challenge messaging, and the massive media campaign strategically placed MHR top of mind for gamers everywhere, resulting in sales of 5 million units within a week of launch.

Next Case Study

Steve Aoki x Arknights

View Project

STORY OF SEASONS: Pioneers of Olive Town

STORY OF SEASONS: Pioneers of Olive Town

xSEED

AN ANNIVERSARY CELEBRATION

With the 25th anniversary of the “Story of Seasons” franchise aligning with the launch of XSEED’s newest expansion, “Pioneers of Olive Town,” the timing for awareness-boosting activations couldn’t be better. 

To celebrate, we developed a brand integration with Imperfect Foods, allowing fans to cook and enjoy their favorite dishes from the game. Recipes like “Potato Potage and Mixed Vegetable Salad” were a hit with influencers, who prepared the dishes using Imperfect foods and shared what they loved about the game.

LIMITED EDITION PRINT GIVEAWAY

We created even more buzz around the release by commissioning original “Pioneers of Olive Town” posters from popular LA artist Kehasuk (Kris Kehasukjaren). Fans entered to win limited-edition prints by retweeting Story of Seasons posts on social media.



Next Case Study

Steve Aoki x Arknights

View Project

Fuser Key Art

Fuser Key Art

NC/Harmonix
Visualize the Sound

In Fuser, the latest music game from the makers of Rock Band, aspiring DJs find their own sound by mixing a huge catalog of classic songs and current hits—and, for the first time, sharing their creations online.

 

In line with the brand strategy we developed for the game, our key art brought the magic and energy of the world’s first always-on global music festival to life.

Next Case Study

Steve Aoki x Arknights

View Project

Steve Aoki x Arknights

Steve Aoki x Arknights

Yostar Games

To boost awareness of Arknights around the world, we partnered with Steve Aoki and his label, Dim Mak, to create a custom soundtrack.

 

Rolling out over the course of 2020, the soundtrack includes two new singles from Steve Aoki, as well as tracks from Bear Grillz, QUIX, and the world-renowned DJ duo Yellow Claw. In addition to creating the tracks, Steve worked closely with the Arknights team on two high-energy music videos End Like This and Last of Me. Steve and the Dim Mak artists also promoted all of the releases on their social channels, building excitement and momentum for the fast-growing mobile game.

Next Case Study

AFK Arena x Assassin's Creed Case Study

View Project

#StayHomePlayHome

#StayHomePlayHome

PSA Campaign
Assembling The Heroes of Gaming to Keep Us Safe

We reached out to all of our friends and partners across the video game industry, from Sonic the Hedgehog to Lara Croft, bringing them together for the first time in a single campaign encouraging gamers to stay home and stay safe. Each iconic hero delivered a special message themed to their game.

 

#StayHomePlayHome PSA participants included: Tomb Raider, League of Legends, Call of Duty, Sonic the Hedgehog, NBA2K, The Witcher, Borderlands, Yu-Gi-Oh!, The Walking Dead, Apex Legends, Dungeons & Dragons, Yakuza, Magic: The Gathering, Pac-Man, Mortal Kombat, Civilization, Humankind, Black Desert, and Two Point Hospital, and Phantasy Star Online.

 

 

Next Case Study

Avengers Gameplay Trailers

View Project

AFK Arena x Assassin’s Creed

AFK Arena x Assassin's Creed

Lilith Games
Gameplay Trailers

To promote the new AFK Arena x Assassin’s Creed crossover, we created a death-defying trailer that put fans in Ezio’s boots as he jumps from the real world into the the fantasy battle gameplay of AFK. Beginning with a tense montage of Ezio’s stealth abilities, and ending with his well-known leap of faith, we motivated fans of the Assassin’s Creed franchise to download and play AFK.

Next Case Study

Avengers Gameplay Trailers

View Project

Avengers Gameplay Trailers

Avengers Gameplay Trailers

Square Enix
Gameplay Trailers

We created the gameplay launch trailers for Marvel’s Avengers across digital, OTT, and broadcast, fueling anticipation for fans all over the world. In addition to game capture, graphics, and main editorial, we created hundreds of versions for all the channels, formats and regions across the globe.

Next Case Study

Guild Wars 2 “Brave” Trailer

View Project

Guild Wars 2 Teaser Trailer

Guild Wars 2 Teaser Trailer

ArenaNet/NC
The Latest Expansion in the Guild Wars 2 Saga

End of Dragons will bring fans back to Cantha —a place they’ve been begging to revisit since the days of the original Guild Wars. We helped NCSoft and ArenaNet tease this highly-anticipated new chapter with a cameo from an old friend and the introduction of an all-new character.

When the teaser was released as a surprise during the Guild Wars 2 Eighth Anniversary live stream, the gaming community immediately went wild about the big character reveal, the unique painterly art style, and the custom score. Fans around the world posted reaction and breakdown videos speculating about what it could all mean. Some of them were even close to the truth….

Next Case Study

Guild Wars 2 “Brave” Trailer

View Project