STORY OF SEASONS: Pioneers of Olive Town
AN ANNIVERSARY CELEBRATION
With the 25th anniversary of the “Story of Seasons” franchise aligning with the launch of XSEED’s newest expansion, “Pioneers of Olive Town,” the timing for awareness-boosting activations couldn’t be better.
To celebrate, we developed a brand integration with Imperfect Foods, allowing fans to cook and enjoy their favorite dishes from the game. Recipes like “Potato Potage and Mixed Vegetable Salad” were a hit with influencers, who prepared the dishes using Imperfect foods and shared what they loved about the game.
LIMITED EDITION PRINT GIVEAWAY
We created even more buzz around the release by commissioning original “Pioneers of Olive Town” posters from popular LA artist Kehasuk (Kris Kehasukjaren). Fans entered to win limited-edition prints by retweeting Story of Seasons posts on social media.