Avengers Gameplay Trailers

Avengers Gameplay Trailers

Square Enix
Gameplay Trailers

We created the gameplay launch trailers for Marvel’s Avengers across digital, OTT, and broadcast, fueling anticipation for fans all over the world. In addition to game capture, graphics, and main editorial, we created hundreds of versions for all the channels, formats and regions across the globe.

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Guild Wars 2 “Brave” Trailer

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Guild Wars 2 Teaser Trailer

Guild Wars 2 Teaser Trailer

ArenaNet/NC
The Latest Expansion in the Guild Wars 2 Saga

End of Dragons will bring fans back to Cantha —a place they’ve been begging to revisit since the days of the original Guild Wars. We helped NCSoft and ArenaNet tease this highly-anticipated new chapter with a cameo from an old friend and the introduction of an all-new character.

When the teaser was released as a surprise during the Guild Wars 2 Eighth Anniversary live stream, the gaming community immediately went wild about the big character reveal, the unique painterly art style, and the custom score. Fans around the world posted reaction and breakdown videos speculating about what it could all mean. Some of them were even close to the truth….

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Guild Wars 2 “Brave” Trailer

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Fuser Trailer

Fuser Trailer

Harmonix
Summary

In Fuser, players take the festival stage and create their own sound by mixing a huge catalog of classic songs and current hits. To introduce the world to this latest game from Harmonix, we created an upbeat, high-energy story about a young music lover who draws inspiration from the sounds of her city.

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Guild Wars 2 “Brave” Trailer

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Cyberpunk 2077 Mural

Cyberpunk Mural

CD PROJEKT RED
Summary

As E3 2019 approached, CD PROJEKT RED asked Liquid to help their Venice office celebrate with a mural that took cues from Cyberpunk 2077’s key art. We took things a step further, transforming it into something straight out of a Cyberpunk cityscape.

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Final Fantasy XIV Online: Shadowbringers

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Just Cause 4 Campaign

Just Cause 4 Campaign

Square Enix
Summary

Rico Rodriguez, the hero of the Just Cause franchise, is a dangerously crafty and charismatic force of nature. He’s so cool, so creative, and so badass that even his enemies can’t deny that they’re totally starstruck by him. So for the release of Just Cause 4, our trailer framed gameplay content as funny flashbacks in the minds of the henchmen Rico had just defeated.

Fans loved the trailer so much, we moved quickly to feature the henchmen Cadiz and Escobedo in holiday-themed spinoff shorts.

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Guild Wars 2 “Brave” Trailer

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Mafia III Launch Campaign

Mafia III Launch Campaign

Client

2K Games

Awards

Promax 2017

Description

We partnered with 2K Games to bring New Bordeaux’s culture and Mafia underbelly to life for veteran fans and new audiences.

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Brand Strategy: Expanding the Pool

Mafia III had to contend with multiple AAA titles released around its launch, so expanding the audience was a must. Our strategy hinged on cross-cultural overlap, so we targeted potential fans within music, hip-hop, and sneaker culture with great success — Mafia III became the fastest-selling game in 2K history.

Ice Cube &
DJ Shadow

Fresh Kicks

We teamed up with renowned sneaker artist Kickasso and Complex Magazine to celebrate the game’s release with a Mafia III-inspired Adidas NMD. Influential artists and personalities in the hip-hop community helped to launch the shoe as an exclusive giveaway.

Because it was important to remain authentic to Mafia III’s setting, we also invited fans to experience the amazing city that inspired New Bordeaux. We worked with local NOLA hip-hop artist Curren$y to arrange a driving tour of the city and its unique, vibrant culture.

Music Partnerships

We knew the soundtrack was destined to be more than just a gritty, rock & roll backdrop for the game — even Rolling Stone wrote that Mafia III was “scored like a formidable Sixties mixtape.” So we brought it to partners like Spotify, Pandora, and Genius, along with a new Ice Cube and DJ Shadow collaboration for Mafia III called “Nobody Wants to Die.”

Hyper-Targeted HTML5 Launch

Rather than simply cut up the same key art into the usual set of digital banners, we created three distinct phases that emphasized different parts of the campaign with very different looks, targeted to different audiences.

The first visual phase was was built around the iconic red “III,” announcing the Mafia series’ return with some serious swagger. In the second phase, we began positioning Mafia III as the gaming equivalent of a prestige crime saga like American Gangster or Heat – more film than game — one that promised an unmissable blend of action, drama, and Oscar-quality writing. The third phase, building to launch, emphasized the box art with complex animations, site takeovers, and break-the-frame banners, ramping up excitement in an explosive way.