Steve Aoki x Arknights

Steve Aoki x Arknights

Yostar Games

To boost awareness of Arknights around the world, we partnered with Steve Aoki and his label, Dim Mak, to create a custom soundtrack.

 

Rolling out over the course of 2020, the soundtrack includes two new singles from Steve Aoki, as well as tracks from Bear Grillz, QUIX, and the world-renowned DJ duo Yellow Claw. In addition to creating the tracks, Steve worked closely with the Arknights team on two high-energy music videos End Like This and Last of Me. Steve and the Dim Mak artists also promoted all of the releases on their social channels, building excitement and momentum for the fast-growing mobile game.

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Mafia III Launch Campaign

Mad Max x Uber

Mad Max x Uber

Warner Bros. Interactive Entertainment/Uber
Summary

Ride to Valhalla in your very own wasteland Uber, take selfies with the War Boys, and share it all on social media.

286+ Million

Earned Media Impressions

Background

Riding With the War Boys

Result

A Massive Response

The execution not only entertained hordes of giddy onlookers, but also generated huge global brand awareness for the new Mad Max video game and Warner Brothers Interactive Entertainment. Tens of thousands of fans shared their images on social media, and the hashtag #MadMaxAtPax alone generated an estimated 286 million impressions around the world. The wasteland rides were featured on the front page of popular media outlets, including The Verge, Complex, Maxim, Entertainment Weekly, Popular Mechanics and Business Insider.

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Hearthstone Winter Veil Wonder Bundle

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