No other agency
builds fandoms
like we do.

We’re an agency of fans mixing work and play with some of the biggest brands in gaming and entertainment.



From strategy development and creating authentic partnerships to media valuations, we’re able to tackle any challenge associated with reaching and building advocates among the entertainment audience.

Strategy & Planning

With imagination and rigor, media becomes an almost limitless tool to solve marketing problems.

We relish opportunities to support brand marketing stories to drive tangible results. Our process is rooted in thorough research using best in class tools and our deep, proprietary knowledge warehouse. Audience & opportunity sizing, competitive analysis and unearthing category/cultural insights are just the beginning of how we’ve helped brand teams quantify their challenges and opportunities.

The output is a communication strategy that seamlessly bridges your marketing strategy with cohesive, tangible media recommendations.

Audience Segmentation & Media Channel Mix Modeling

We’ve spent years using the latest tools in audience segmentation to take typically broad audiences and decipher all of the nuances that make them tick.

This is combined with a thorough exploration of media consumption trends across all digital and traditional media formats, for an audience-led media mix model that uncovers efficiencies and returns the best results for our clients.

Global Media Buying & Dynamic Optimization

Unmatched speed and agility to buy and activate across all digital and traditional channels, including emerging Social, Programmatic, Display & Video, Branded Content & Influencer Marketing, eCommerce, Connected TV, Mobile, Experiential and Traditional (TV, OOH and Radio).

Our biddable media, such as Social, Search, YouTube and Programmatic Display, are all managed in house by an experienced team who are integrated into the planning process and hands-to-keyboard the entire way. By not outsourcing or delegating to a siloed department, we save our clients money and better reflect nuanced strategies in the details of our execution.

Even the best planned launch can change at a moment’s notice. We plan for these contingencies and deploy time-saving tools, processes, and staffing plans that allow for quick flexes and coverage across our multiple time zones.

Data Management & Advanced Analytics

Know the data. Love the data. Use the data.

Data is in our DNA, and we’ve worked with clients at all ends of the data sophistication spectrum to push analytics forward and get the most we can out of every data point available.

We’ve been deeply intertwined with our clients’ data management, often from the first DMP or CDP blueprints to the completion of their integrated martech stack.

Understanding the pipeline and the data points at our disposal results in actionable recommendations grounded in data usage and measurement opportunities that push the envelope of ROI tracking.

INDEPENDENT & TRANSPARENT

Your Data is Your Data

Every impression, every click, every cent spent should be accessible to you on demand, sliced and visualized to your preference. Need us to integrate with your stack? No problem, we’re agnostic. We welcome, rather than fear, clients who are ready and willing to dive into numbers and push the MarTech envelope with us.



No Hidden Margins

We are up-front with our costs. We don’t hide margins of third-party tech or outsourcing inside our digital fees, because we build those tools and do that work ourselves. You know where every dollar is going, every step of the way.



Agile

As an independent agency, we’re not beholden to the prerogatives or conflicts of distant boards and shareholders. If we need to add staff, negotiate terms, or just trafficking new assets—we move as fast as you can, or faster.



Crafted, Not Churned

Increasingly, agencies have commodified the mechanics of media into narrow roles filled by easily replaceable staff churning out reproduceable products. Instead, we cultivate deep and wide expertise that truly engages our clients’ challenges. With a turnover rate 5x better than the industry average, we don’t have a problem replacing talent—because they don’t leave.

WHERE WE ARE

With teams in Los Angeles, Ann Arbor, MI and Warsaw, Poland, we have coverage for 18 of 24 hours.

Our teams collaborate seamlessly to accelerate turnaround times, provide regional insights and services, and share best practices across markets.

5

CONTINENTS

24

COUNTRIES

11

LANGUAGES
Case Studies

A mobile user acquisition plan geared toward the highest value users possible

See Case Study

Reinforcing NBA2K’s category leadership in sports gaming

See Case Study

Building awareness and sales of PUBG during a competitive holiday season

See Case Study

Engaging a new generation of modern RPG and Action Adventure gamers

See Case Study